XVII Ayuntamiento Rosarito

The XVII Ayuntamiento Rosarito ask us to create a new brand identity for the city. The problem that we found is that the city was changing their brand identity every 3 years with the change of every administration. By doing this the city didn’t had a solid brand that locals and tourist can identify, there was no sense of belonging, loyalty and therefore there was no commitment to take care of the city and their public spaces. Our solution was very simple. What will happened if we crated a flag that everyone can relate to. We designed the flag inspired by natural landmarks from the city. By using the flag as the main brand identity for the city and the laws that protected the flag from been changed or miss-used we created a solid identity that can start building the sense of belonging for locals and a perfect visual application to promote the city.

ClientXVII Ayuntamiento RosaritoServicesBranding, Marketing, Photography, Video, WebBrandingAlvaro Camacho, Marco LizarragaWebAlvaro Camacho, Iván GonzalezPhotographyUdefo